Post by huangshi715 on Feb 14, 2024 22:59:17 GMT -6
If you do go with video, remember that it’s a time-intensive venture that will require lots of resources. Make sure you’re not neglecting the other important elements on your landing page. ‘Cause if your copy falls flat, your video won’t shine either. Set up the delivery mechanism As people fill out the form on your landing page, you want them to be added to a relevant list that you’ve created in your email service provider (such as AWeber). Create a dedicated list or segment for that campaign so you can track sign ups easily and keep in touch. Then add a follow-up message that delivers the offering, or deliver it on the confirmation page.
Setting up goal tracking If you’re going to invest time and resources into your brilliant ideas, you’ll want to know how your campaign is performing. Google Analytics can be useful in tracking straightforward goals and conversions (such as an ebook download) – but often, campaigns involve more than one touchpoint with prospects. Go deep with your analytics Tools like KISSmetrics address some of the frustrations marketers (especially UAE Email List SaaS marketers) have with Google Analytics. KISSmetrics makes it easier to tag your campaign data and build a simple custom report to display results. We’ve found it extremely valuable that the tool allows you to pull customer data from your billing system so you can accurately track their progress all the way down the funnel – and even after they become a customer.
For each campaign, you’ll want to set up events for every micro and macro conversion. For example, you may want to set up an event when a prospect completes each of the following: Visits the campaign landing page Signs up for a free 30-day trial Uses your product Then you can set up funnel reports so you can see the point at which people are dropping off – and optimize accordingly. Successful Marketing Campaigns: KISSmetrics Funnel Report Funnel reports like this one pulled from KISSmetrics give insight into where prospects are dropping off in the conversion funnel. Image source. To get started with goal tracking, check out these helpful beginner guides here and here.
Setting up goal tracking If you’re going to invest time and resources into your brilliant ideas, you’ll want to know how your campaign is performing. Google Analytics can be useful in tracking straightforward goals and conversions (such as an ebook download) – but often, campaigns involve more than one touchpoint with prospects. Go deep with your analytics Tools like KISSmetrics address some of the frustrations marketers (especially UAE Email List SaaS marketers) have with Google Analytics. KISSmetrics makes it easier to tag your campaign data and build a simple custom report to display results. We’ve found it extremely valuable that the tool allows you to pull customer data from your billing system so you can accurately track their progress all the way down the funnel – and even after they become a customer.
For each campaign, you’ll want to set up events for every micro and macro conversion. For example, you may want to set up an event when a prospect completes each of the following: Visits the campaign landing page Signs up for a free 30-day trial Uses your product Then you can set up funnel reports so you can see the point at which people are dropping off – and optimize accordingly. Successful Marketing Campaigns: KISSmetrics Funnel Report Funnel reports like this one pulled from KISSmetrics give insight into where prospects are dropping off in the conversion funnel. Image source. To get started with goal tracking, check out these helpful beginner guides here and here.