Post by samuelbapary88 on Feb 14, 2024 22:00:21 GMT -6
The enormous improvement options in the digital field provide great growth opportunities for brands. Simply put, companies that are willing to innovate in marketing achieve better results,” explained Giles Peddy, senior vice president at LEWIS. Added to this is that, the larger the size of the company, the slower its process is to respond to the queries of those who address them, especially through email and social networks; However, older companies have better response rates to phone, social media, and email inquiries . It is still difficult to evolve technologically: the use and adoption rates of automation tools (for example, chatbots) were low, despite the low response times that most companies provide through their channels. When it comes to spending money on paid campaigns, 57% of the top 300 global companies do not run paid search engine campaigns . Nor do half of them use any marketing automation tools. The agency analyzed the 300 most important companies globally according to the Forbes Global 2000 list using its own methodology called LEWIS Marketing Engagement Tracker (MET)*.
The audit shows a significant gap between the profitability of companies that scored low and those that scored highest. Among the companies with the highest score we find an average of five points margin. Across the Bosnia and Herzegovina Phone Number List entire sample, the average margin was 12.7%. This translates into profits of $6.9 billion across the 300 companies . The top ten companies in the study, however, showed an average margin of 17.4% with profits of $14.3 billion. The ten brands that scored lowest in the ranking showed an average margin of 8.8% with profits of $4.4 billion. Third and last day of +Cartagena , the creative economy summit held on October 2, 3 and 4 in Cartagena de Indias, Colombia. From there, the MarketingDirecto.com team has covered all the conferences, round tables and awards ceremonies that have taken place in the Getsemaní auditorium, focused on addressing current issues among which the marketing and advertising sector navigates. During the third day of the creativity event in Latin America, +Cartagena had a great institutional presence. Firstly, with the help of Felipe Buitrago Restrepo, vice minister of Creativity and the Orange Economy in Colombia, with his presentation "Squeezing the orange", in which he spoke about the value of the Orange Economy that the country promotes and its power of social and economic transformation .
Cartagena also hosted an acclaimed conference by Iván Duque Márquez, president of Colombia and politician closely linked to the creative sector, who detailed the country's milestones in order to position itself as the Silicon Valley of Latin America in the creative industry . During the event on October 4, attendees at +Cartagena were also able to enjoy speeches full of knowledge from leading professionals in marketing, advertising, technology and innovation. «Brands no longer advertise, they have to create relevant and memorable experiences» Rohan Tambyrajah, Chief Strategy Officer of PHD Worldwide , was in charge of the presentation "10 strategies of the new generation of 'challengers'", where he explained that "generating empathy, emotion and memory is key to an effective sale." John Lynn, CEO and regional director of VMLY&R LATAM , inspired with his conference "Without connecting with experiences, brands become deaf." During his speech, the expert made it clear that "brands no longer advertise, they have to create relevant and memorable experiences." “Even the smartest guys have had problems with innovation and disruption,” said Carlos Bayala, founder and director of New London in Argentina , at the conference “Innovation? Why Athens is more important than Silicon Valley.
The audit shows a significant gap between the profitability of companies that scored low and those that scored highest. Among the companies with the highest score we find an average of five points margin. Across the Bosnia and Herzegovina Phone Number List entire sample, the average margin was 12.7%. This translates into profits of $6.9 billion across the 300 companies . The top ten companies in the study, however, showed an average margin of 17.4% with profits of $14.3 billion. The ten brands that scored lowest in the ranking showed an average margin of 8.8% with profits of $4.4 billion. Third and last day of +Cartagena , the creative economy summit held on October 2, 3 and 4 in Cartagena de Indias, Colombia. From there, the MarketingDirecto.com team has covered all the conferences, round tables and awards ceremonies that have taken place in the Getsemaní auditorium, focused on addressing current issues among which the marketing and advertising sector navigates. During the third day of the creativity event in Latin America, +Cartagena had a great institutional presence. Firstly, with the help of Felipe Buitrago Restrepo, vice minister of Creativity and the Orange Economy in Colombia, with his presentation "Squeezing the orange", in which he spoke about the value of the Orange Economy that the country promotes and its power of social and economic transformation .
Cartagena also hosted an acclaimed conference by Iván Duque Márquez, president of Colombia and politician closely linked to the creative sector, who detailed the country's milestones in order to position itself as the Silicon Valley of Latin America in the creative industry . During the event on October 4, attendees at +Cartagena were also able to enjoy speeches full of knowledge from leading professionals in marketing, advertising, technology and innovation. «Brands no longer advertise, they have to create relevant and memorable experiences» Rohan Tambyrajah, Chief Strategy Officer of PHD Worldwide , was in charge of the presentation "10 strategies of the new generation of 'challengers'", where he explained that "generating empathy, emotion and memory is key to an effective sale." John Lynn, CEO and regional director of VMLY&R LATAM , inspired with his conference "Without connecting with experiences, brands become deaf." During his speech, the expert made it clear that "brands no longer advertise, they have to create relevant and memorable experiences." “Even the smartest guys have had problems with innovation and disruption,” said Carlos Bayala, founder and director of New London in Argentina , at the conference “Innovation? Why Athens is more important than Silicon Valley.