Post by samuelbapary88 on Feb 14, 2024 21:12:23 GMT -6
In the era of Big Data , advertisers and agencies have more data than ever about their campaigns, and more methods than ever to collect it. However, they work in isolation for each medium , so they can know the reach of their campaigns on TV, radio or digital through different meters. These meters work as silos, which prevents brands from putting all that information together to obtain global conclusions from the campaigns. Due to this, Smartme Analytics has opted and invested in changing the paradigm of data measurement , going from measuring channels to measuring users. In this way, it has developed the Smartme Cross Media Monitor , the most innovative service to have a single source of data for all users. This tool would basically serve to jointly measure the impact of a campaign in the different media in which it appears , taking into account the total number of consumers reached. Finally, both advertisers and agencies can know the accumulated reach of their campaigns, regardless of whether they are on TV, radio or digital . Smartme Analytics wants to change, as we have said, the measurement paradigm, from channels to users.
This tool, therefore, monitors the consumer , recording data on their TV, radio or digital consumption at any time and place. At the same time, it identifies the advertising impacts of each campaign , both audiovisual Pakistan Phone Number List content, display and e-mail. And it also detects the behaviors generated by the advertising impacts on each target and contact point, whether entering the online store, the physical store, the app... Furthermore, all these processes are carried out with the guarantee and precision of Smartme Analytics observational technology . This technology is capable of recording real-time application usage and browsing history of that same user community, including consideration or recall. Therefore, advertisers will also be able to know the impact of their campaigns with unprecedented precision in our market. In a panorama in which consumers are multiplatform , advertising campaigns and efforts must be multiplied and present in all the media they use. Hence the importance of this advance, which for the first time allows the market to face the great challenge of the variety of users and platforms. "After 10 months of technological testing and methodological and analytical research, having monitored more than 170 campaigns in more than 15 TV, Radio and Digital media , we have matured a totally new solution for both advertisers and agencies," comments Lola Chicón , CEO and Co-Founder of Smartme.
We are excited by the results we are obtaining. Television remains the most effective way for brands to quickly reach their audiences , build their brand, and drive sales of products, even the most digital ones. Unfortunately, as consumer viewing habits have evolved , television measurement has struggled to keep up. We are changing that. And not only applied to TV, but also to Radio and Digital to understand what each medium contributes to advertisers” concludes Chicón. All this data and the technology that accompanies it have transformed the relationship between brands and consumers , creating enormous opportunities to improve buying and selling processes and advertising measurement. The Smartme Cross Media Monitor improves the measurement parameters between different platforms to be able to know the contribution of each medium, or the most appropriate mix according to the product and the target . Many of the advertisers pioneering data-driven decision making have already begun to better measure the reach and performance of their campaigns. Ultimately, this will improve your marketing performance in the medium term. What is new is that this system is capable of detecting any audiovisual content to provide marketing professionals with appropriate measurement tools. It not only accurately reflects the power of TV, but also expands and includes branded content actions, or even special actions such as advertising in movie theaters.
This tool, therefore, monitors the consumer , recording data on their TV, radio or digital consumption at any time and place. At the same time, it identifies the advertising impacts of each campaign , both audiovisual Pakistan Phone Number List content, display and e-mail. And it also detects the behaviors generated by the advertising impacts on each target and contact point, whether entering the online store, the physical store, the app... Furthermore, all these processes are carried out with the guarantee and precision of Smartme Analytics observational technology . This technology is capable of recording real-time application usage and browsing history of that same user community, including consideration or recall. Therefore, advertisers will also be able to know the impact of their campaigns with unprecedented precision in our market. In a panorama in which consumers are multiplatform , advertising campaigns and efforts must be multiplied and present in all the media they use. Hence the importance of this advance, which for the first time allows the market to face the great challenge of the variety of users and platforms. "After 10 months of technological testing and methodological and analytical research, having monitored more than 170 campaigns in more than 15 TV, Radio and Digital media , we have matured a totally new solution for both advertisers and agencies," comments Lola Chicón , CEO and Co-Founder of Smartme.
We are excited by the results we are obtaining. Television remains the most effective way for brands to quickly reach their audiences , build their brand, and drive sales of products, even the most digital ones. Unfortunately, as consumer viewing habits have evolved , television measurement has struggled to keep up. We are changing that. And not only applied to TV, but also to Radio and Digital to understand what each medium contributes to advertisers” concludes Chicón. All this data and the technology that accompanies it have transformed the relationship between brands and consumers , creating enormous opportunities to improve buying and selling processes and advertising measurement. The Smartme Cross Media Monitor improves the measurement parameters between different platforms to be able to know the contribution of each medium, or the most appropriate mix according to the product and the target . Many of the advertisers pioneering data-driven decision making have already begun to better measure the reach and performance of their campaigns. Ultimately, this will improve your marketing performance in the medium term. What is new is that this system is capable of detecting any audiovisual content to provide marketing professionals with appropriate measurement tools. It not only accurately reflects the power of TV, but also expands and includes branded content actions, or even special actions such as advertising in movie theaters.