Post by account_disabled on Feb 17, 2024 2:00:16 GMT -6
But your job isn’t done even after the ranking dust settles down. You then have to convert the customers that click and achieving this is more complicated than beefing up your word count. There are other factors too, like social signals, links, trust and even how your site is structured. In writing substantial content, however, don’t forget that you’re writing for scanners as well as full-fledged word-for-word readers. A wall of text is uncomfortable to even think about reading on a computer screen, let alone a notebook or mobile device. Break up paragraphs after every three or four sentences and try to keep lines of text around 12 words or so.
While you’re writing, a good sprinkling of sub-headlines and relevant photos Buy TG Database or images (charts, diagrams, etc.) can also improve the flow and encourage scanners to take a closer look. Email marketing The almighty click-through is the goal for email marketers and subject lines have often been the focus of many tests by the likes of MarketingSherpa, WhichTestWon and eConsultancy. They’ve all conducted studies to determine ideal subject line length. The most recent entrant into the subject line study foray was Retention Science, whose study found that open rates did best at 6-10 words: conversion-email-open-chart But For starters, the points made above regarding blog post length also apply here.
A notable difference is that making a sale through email is almost impossible unless you’re dealing with a highly targeted list. Inc. magazine’s Geoffrey James went so far as to suggest that an overly “salesy” email message may as well end up in your prospect’s spam box. He suggests that your first goal should be to get the prospect to hit “reply” or otherwise engage you in a conversation. Test, refine and observe I’m sure you’ve heard this one before, but it bears repeating: all the advice, studies and surveys do absolutely no good whatsoever if you don’t test for yourself.
While you’re writing, a good sprinkling of sub-headlines and relevant photos Buy TG Database or images (charts, diagrams, etc.) can also improve the flow and encourage scanners to take a closer look. Email marketing The almighty click-through is the goal for email marketers and subject lines have often been the focus of many tests by the likes of MarketingSherpa, WhichTestWon and eConsultancy. They’ve all conducted studies to determine ideal subject line length. The most recent entrant into the subject line study foray was Retention Science, whose study found that open rates did best at 6-10 words: conversion-email-open-chart But For starters, the points made above regarding blog post length also apply here.
A notable difference is that making a sale through email is almost impossible unless you’re dealing with a highly targeted list. Inc. magazine’s Geoffrey James went so far as to suggest that an overly “salesy” email message may as well end up in your prospect’s spam box. He suggests that your first goal should be to get the prospect to hit “reply” or otherwise engage you in a conversation. Test, refine and observe I’m sure you’ve heard this one before, but it bears repeating: all the advice, studies and surveys do absolutely no good whatsoever if you don’t test for yourself.