Post by huangshi715 on Feb 15, 2024 6:05:51 GMT -6
But remember that a solid test hypothesis is an informed solution to a real problem – not an arbitrary guess. The more research and data you have to base your hypothesis on, the better it will be. Check out this article for a more in-depth guide on how to formulate a solid test hypothesis. Crafting a test hypothesis is like checking whether your ax is sharp enough to cut down a tree. #CRO CLICK TO TWEET Before running A/B tests, sharpen your ax with this technique Here’s a technique I’ve developed that will force you to spend more time getting all the basic insight in place before you start testing .
It’s very simple – basically it’s all about getting the right answers Kuwait Email List by asking the right questions in the right order: Who? Where? Why? What? How? Answering each question will vary in difficulty depending on how much insight you have. Some questions will be easy for you to answer, while others will require you to dig deep for more data. And that’s really the beauty of this technique – it helps you identify pockets of ignorance where you need more insight to fill in the gaps. 1. Who? Everything starts (and ends) with your potential customers. So before you do anything else, get a clear idea of who is visiting your landing page. Question to ask: Who is visiting my landing page? .
Where? Context will impact the decisions and actions of your potential customers, so it’s important that you understand the circumstances that brought them to your landing page. Did they see a banner ad? Did they read your newsletter? Were they searching for answers on Google? Did they click on one of your PPC ads? Question to ask: Where were they before they visited my landing page? 3. Why? Understanding the motivations and barriers of your target audience is vital. It’s important that you spend time gaining an understanding of what makes them tick. Questions to ask: Why are they visiting my landing page? Why would they want what I’m offering? Why would they say yes? Why would they say no? 4.
It’s very simple – basically it’s all about getting the right answers Kuwait Email List by asking the right questions in the right order: Who? Where? Why? What? How? Answering each question will vary in difficulty depending on how much insight you have. Some questions will be easy for you to answer, while others will require you to dig deep for more data. And that’s really the beauty of this technique – it helps you identify pockets of ignorance where you need more insight to fill in the gaps. 1. Who? Everything starts (and ends) with your potential customers. So before you do anything else, get a clear idea of who is visiting your landing page. Question to ask: Who is visiting my landing page? .
Where? Context will impact the decisions and actions of your potential customers, so it’s important that you understand the circumstances that brought them to your landing page. Did they see a banner ad? Did they read your newsletter? Were they searching for answers on Google? Did they click on one of your PPC ads? Question to ask: Where were they before they visited my landing page? 3. Why? Understanding the motivations and barriers of your target audience is vital. It’s important that you spend time gaining an understanding of what makes them tick. Questions to ask: Why are they visiting my landing page? Why would they want what I’m offering? Why would they say yes? Why would they say no? 4.