Post by huangshi715 on Feb 15, 2024 5:17:34 GMT -6
If you take away the copy, is your landing page still clear? If not, you need new images. CLICK TO TWEET 2. Does your headline motivate prospects to take action? Peep thought Huddlebuy Perks’ landing page was clean, but Oli took issue with its headline – he awarded it the 2014 Generic Business Statement Award for being so bland: rsz_screen_shot_2014-10-15_at_23627_pm Great teams do make great businesses, but why should prospects care? Similarly, Colameco’s headline for its high-protein pancakes doesn’t exactly make .
rsz_larger Does this headline make you want to dive into the copy Croatia Email List and learn more? Michael explained that your headline is often the first thing your prospect will read on your landing page – so it has to tell the visitor exactly what the product does. There’s no room for clever puns or ambiguity. If prospects aren’t clear about what your landing page is offering, then they’re not going to be motivated to keep reading – and they’re certainly not going to be motivated to convert.
Bonus tip: The judges shared some quick tips about how to make your headlines more actionable: Peep suggests clearly defining your unique value proposition in your headline to remove ambiguity. In the same vein, Michael suggests being as succinct as possible about what your service does. If your headline can be applied to another landing page and still make sense, then it’s probably not specific enough to your landing page. Your headline should be clear about what your product does. That motivates prospects to take action.
rsz_larger Does this headline make you want to dive into the copy Croatia Email List and learn more? Michael explained that your headline is often the first thing your prospect will read on your landing page – so it has to tell the visitor exactly what the product does. There’s no room for clever puns or ambiguity. If prospects aren’t clear about what your landing page is offering, then they’re not going to be motivated to keep reading – and they’re certainly not going to be motivated to convert.
Bonus tip: The judges shared some quick tips about how to make your headlines more actionable: Peep suggests clearly defining your unique value proposition in your headline to remove ambiguity. In the same vein, Michael suggests being as succinct as possible about what your service does. If your headline can be applied to another landing page and still make sense, then it’s probably not specific enough to your landing page. Your headline should be clear about what your product does. That motivates prospects to take action.