Post by alicebapary717 on Feb 15, 2024 5:15:13 GMT -6
In the era of instant communications, it is very easy to get used to fast service. Came in, chose, bought. In addition,84%consumers make impulse purchases. And now let's think: how can you make an impulse purchase when you expect the agreed numbers in a direct hour, or even more? We offer to understand the reasons why the phenomenon of hidden prices is quite common on Instagram: Fear of alienating customers with a high price. Awareness that the price of the product does not correspond to its quality. The price of the product varies depending on the season, exchange rate, cost of supplier services, economic factors, etc. The desire to hide the cost of the product from competitors. The need to make sales through Instagram direct, because managers receive interest for this (or for better promotion of the profile).
The manager studies the user's profile and independently determines whether to lower or raise the price. Of course, this is just speculation, but social media users are increasingly sharing similar stories about their failed online shopping experiences. We determine the Lithuania Email List consequences Well, there is no price under the post with the product — so what? Nothing for the client: he will quickly forget about you and buy a similar product from a competitor. Instead, the consequences of such an act are more tangible for the brand itself, given: Decreased conversion from leads to buyers. You spend money on user acquisition, profile development and product purchases. All efforts are crossed out by the imaginary choice of "direct or direct", which leads to a waste of the budget and ineffective efforts with SMM. Loss of loyalty of potential customers.
No loyalty - no customers - no sales. We believe that it is not necessary to complete the logical line. Employee burnout. The first time the manager will calmly write the price in a direct message, the second time as well. But with each new message, it will annoy him, which will lead to employee burnout, apathy and passive-aggressive communication with customers. Illiterate communication with the client leads to the emergence of a barrier on the way to making a purchase. A person has the feeling that he has to fight for the right to purchase a product. But who needs it anymore? As we have already mentioned above, it is up to the seller to make maximum efforts. And the customer should enjoy the best service in the world and the highest quality product. Read also : Monetization on Instagram - how to earn from publishing content.
The manager studies the user's profile and independently determines whether to lower or raise the price. Of course, this is just speculation, but social media users are increasingly sharing similar stories about their failed online shopping experiences. We determine the Lithuania Email List consequences Well, there is no price under the post with the product — so what? Nothing for the client: he will quickly forget about you and buy a similar product from a competitor. Instead, the consequences of such an act are more tangible for the brand itself, given: Decreased conversion from leads to buyers. You spend money on user acquisition, profile development and product purchases. All efforts are crossed out by the imaginary choice of "direct or direct", which leads to a waste of the budget and ineffective efforts with SMM. Loss of loyalty of potential customers.
No loyalty - no customers - no sales. We believe that it is not necessary to complete the logical line. Employee burnout. The first time the manager will calmly write the price in a direct message, the second time as well. But with each new message, it will annoy him, which will lead to employee burnout, apathy and passive-aggressive communication with customers. Illiterate communication with the client leads to the emergence of a barrier on the way to making a purchase. A person has the feeling that he has to fight for the right to purchase a product. But who needs it anymore? As we have already mentioned above, it is up to the seller to make maximum efforts. And the customer should enjoy the best service in the world and the highest quality product. Read also : Monetization on Instagram - how to earn from publishing content.