Post by huangshi715 on Feb 15, 2024 3:19:41 GMT -6
Growing up, I wasn’t the type of kid who knew how to fix things. I wasn’t into cars or building tree houses and I couldn’t for the life of me figure out why my Discman kept skipping (yes, it was because I was moving). But there was one thing I was amazingly good at: making Nutella sandwiches. Now that I’m older, I’ve realized that I do my best when I play to my strengths. Google AdWords is fortunately one of them. The other is making the occasional grocery store run in a highly effective manner. Let’s just say I still know how to get the essentials. nutella-johnathan-dane And although I know you’re not a beginner when it comes to AdWords, I can’t tell you how many high-budget AdWords accounts I’ve seen ($100k – $500k/month) that are set up in a way that just makes me super sad.
You can optimize your landing page all you want, but if you want to get the Switzerland Email List highest ROI from your PPC campaigns, you should also be optimizing your AdWords account setup. Not only will the ideas I’m about to share improve your CTRs, Quality Scores, ad positions and impression shares plus increase your chances of dating and lower your cost per click, it will also help you improve your conversion rates. Get ready to have your mind blown. giphy-5 Here are three AdWords mistakes that are hurting your conversion rates… and how to fix them. 1. You’re not using single keyword ad groups One major obstruction to AdWords performance is when people decide to bundle 10 – 20 keywords in a single ad group.
Many people do this because all those keywords fit a common theme. Sadly, it’s actually recommended by Google to do it this way within the AdWords dashboard: adwords-keywords What Google fails to mention is that having that many keywords per ad group can make search-to-ad message match hard to achieve. Message match is when the search term matches with the ad, and it’s ideal because achieving it means that Google bolds your ad copy to stand out. In the split second it takes someone to decide which ad to click, yours becomes instantly more relevant.
You can optimize your landing page all you want, but if you want to get the Switzerland Email List highest ROI from your PPC campaigns, you should also be optimizing your AdWords account setup. Not only will the ideas I’m about to share improve your CTRs, Quality Scores, ad positions and impression shares plus increase your chances of dating and lower your cost per click, it will also help you improve your conversion rates. Get ready to have your mind blown. giphy-5 Here are three AdWords mistakes that are hurting your conversion rates… and how to fix them. 1. You’re not using single keyword ad groups One major obstruction to AdWords performance is when people decide to bundle 10 – 20 keywords in a single ad group.
Many people do this because all those keywords fit a common theme. Sadly, it’s actually recommended by Google to do it this way within the AdWords dashboard: adwords-keywords What Google fails to mention is that having that many keywords per ad group can make search-to-ad message match hard to achieve. Message match is when the search term matches with the ad, and it’s ideal because achieving it means that Google bolds your ad copy to stand out. In the split second it takes someone to decide which ad to click, yours becomes instantly more relevant.