Post by huangshi715 on Feb 15, 2024 2:28:27 GMT -6
The call to action jumps the gun Linode’s landing page hit a nerve with Peep as he felt their CTA jumped the gun. cta-linode Peep explained that the placement of your CTA should depend on the value of your offer. If you’re offering something for free, you can justify having the CTA above the fold, as in the case of Conquer the College Essay‘s free report. But Linode’s offer isn’t free. Peep explained that you need to state your case before you ask for a commitment from your visitors. Generally, on landing pages, buyers are learning about so there’s no room for vagueness.
If a first time visitor lands on your page, odds are they’ve never been Papua New Guinea Email List there and they don’t know what you’re offering. “Don’t make the offer until you’ve made the case.” – peeplaja CRO CLICK TO TWEET 4. The copywriting isn’t compelling This episode of Page Fights saw its fair share of cringe-worthy copywriting (Rand declared the text on one page “Copywriting at its most disturbing.”) But even pages with grammatically sound copy fell flat with the judges. With lines like, “View a CRM demo to learn more about Salesforce.com’s award-winning features,” Oli found Salesforce’s landing page copy self-centered. Penalty Pros’ landing page started off with a killer headline that Rand called the “clearest headline we’ve seen thus far.
copywriting-penalty-pros Penalty Pros’ landing page headline is clear and speaks directly to the prospect’s pain, according to Rand Fishkin. However, both the judges and the audience agreed that the copy that follows is lengthy and inconsistent: The text also had inconsistencies which made the offer less believable: Oli pointed out that the top paragraph states that they’ve helped remove 300+ penalties, whereas the bottom cites 200+. Takeaway from unbounce PageFights? Consistent wording and numbers can’t be understated.
If a first time visitor lands on your page, odds are they’ve never been Papua New Guinea Email List there and they don’t know what you’re offering. “Don’t make the offer until you’ve made the case.” – peeplaja CRO CLICK TO TWEET 4. The copywriting isn’t compelling This episode of Page Fights saw its fair share of cringe-worthy copywriting (Rand declared the text on one page “Copywriting at its most disturbing.”) But even pages with grammatically sound copy fell flat with the judges. With lines like, “View a CRM demo to learn more about Salesforce.com’s award-winning features,” Oli found Salesforce’s landing page copy self-centered. Penalty Pros’ landing page started off with a killer headline that Rand called the “clearest headline we’ve seen thus far.
copywriting-penalty-pros Penalty Pros’ landing page headline is clear and speaks directly to the prospect’s pain, according to Rand Fishkin. However, both the judges and the audience agreed that the copy that follows is lengthy and inconsistent: The text also had inconsistencies which made the offer less believable: Oli pointed out that the top paragraph states that they’ve helped remove 300+ penalties, whereas the bottom cites 200+. Takeaway from unbounce PageFights? Consistent wording and numbers can’t be understated.