Post by alicebapary717 on Feb 15, 2024 2:22:32 GMT -6
The strategy depends on what is happening inside the company, what we want to convey. With the onset of a full-scale invasion, retailers reduced imports due to logistical difficulties. Many processes had to be restored, adjusted, reconfigured. We do everything so that guests do not experience changes in the stores, we work and make efforts to ensure that everything is as it was before the war. We start delivery, open new stores. WINETIME remains a center of stability. In communications, we talk about it, emphasize it. How does WINETIME communicate with the audience from the beginning of the invasion and why was this concept chosen? We decided to combine product and social communication.
That's why we use a screenwriting technique called "break on the third". This is how the slogans appeared: "Whisky of strong aging, but not as much as Ukrainians", "Cookies are brittle, Ukrainians are unbreakable", "Olives without stones and Russian". They also made Greece Email List visuals with the call "Switch to Ukrainian". With the help of communication, we want to show the greatest value - the emotions of people who continue to work, despite the power outage or other circumstances. Therefore, they combined the components of the current situation in Ukraine with WINETIME products. For example, the slogan "Wine, dessert and planned outages" reflects our present: there are planned outages, but at the same time there is wine and dessert.
webpromo and winetime interviews webpromo and winetime interviews Let's take another tour of the store. Alyona shows red banners with slogans placed in each category of WINETIME products. On one of the shelves we see a bottle of wine Dr. Heidemanns Bergweiler Riesling, the producer of which created the patriotic label "Stand with Ukraine". Proceeds from the sale of wine are used to purchase SUVs for defenders. interview webpromo with Vantime Marketing budgets are decreasing for objective reasons. But we, on the contrary, despite all the circumstances, try to do something cool, bright and pleasant for people, from the heart. It pleases the guests, and we are inspired by their positive reaction.
That's why we use a screenwriting technique called "break on the third". This is how the slogans appeared: "Whisky of strong aging, but not as much as Ukrainians", "Cookies are brittle, Ukrainians are unbreakable", "Olives without stones and Russian". They also made Greece Email List visuals with the call "Switch to Ukrainian". With the help of communication, we want to show the greatest value - the emotions of people who continue to work, despite the power outage or other circumstances. Therefore, they combined the components of the current situation in Ukraine with WINETIME products. For example, the slogan "Wine, dessert and planned outages" reflects our present: there are planned outages, but at the same time there is wine and dessert.
webpromo and winetime interviews webpromo and winetime interviews Let's take another tour of the store. Alyona shows red banners with slogans placed in each category of WINETIME products. On one of the shelves we see a bottle of wine Dr. Heidemanns Bergweiler Riesling, the producer of which created the patriotic label "Stand with Ukraine". Proceeds from the sale of wine are used to purchase SUVs for defenders. interview webpromo with Vantime Marketing budgets are decreasing for objective reasons. But we, on the contrary, despite all the circumstances, try to do something cool, bright and pleasant for people, from the heart. It pleases the guests, and we are inspired by their positive reaction.