|
Post by huangshi715 on Feb 15, 2024 1:08:37 GMT -6
Bonus: The “one job” approach makes your A/B testing more effective When you have a clear idea of what each of your copywriting campaign elements should be doing, then optimizing for that “one job” is simple. Whether the goal is increasing conversion rates, open rates or click-through rates, understanding what you’re aiming for makes getting there that much easier. For example, if you’re A/B testing your email subject lines, it can be confusing to your open or click-through rates. But the “one job” approach takes away some of the guesswork. Just like every other piece of a marketing campaign, an email subject line has one job: to get subscribers to open. By breaking down Japan Email List all the elements of your marketing and optimizing them for their one job, your campaigns will achieve greatness. You had one job… onejob_rsz For more hilarious “you had one job” memes, click here. Before you launch your next marketing campaign, be sure that every element of your campaign is actually performing its one job. Don’t expect too much from a single element. Don’t give a piece of copy too many jobs, expecting it to work miracles. Don’t put too much pressure on any one piece of your marketing campaign. If you give one element more responsibility, it will hurt everything else. Over to you – have you been expecting your landing page elements to do more than one job.
|
|