Post by alicebapary717 on Feb 15, 2024 0:50:29 GMT -6
What is word of mouth? Word of mouth is a phenomenon where a consumer voluntarily recommends a brand or product to their friends and family. Simply put, it's free advertising. The principle is simple - if the company succeeds in making the client happy, he will recommend it to others. Read also: What is UGC and why do brands need it? Advantages of word of mouth marketing Word of mouth can work both without the brand's knowledge and as part of its well-thought-out strategy. Often, companies use this method of promotion due to a number of advantages, namely: Increasing brand awareness. The more people talk about you, the more potential customers will find out about you.
Increase in sales.74%of consumers say that word of mouth is a major factor in their purchase decisions. So a potential buyer is more likely to purchase a product on the recommendation of a friend than to spend time researching an unfamiliar brand. Persuasiveness. According Luxembourg Email List to research,88%people trust recommendations from people they know more than any other marketing channel. Unlike traditional advertising, which is often viewed with prejudice, word-of-mouth marketing is more trustworthy and therefore a more powerful promotional tool. targeting When people give advice to acquaintances, they are convinced of the usefulness and expediency of their advice. Therefore, a "sarafanka" is more likely to reach a potential customer than an ordinary advertisement. Native advertising.
The increase in the number of advertisements has led to the so-called "banner blindness". People stopped paying attention to ads. Recommendations, on the other hand, are interested in personal recommendations. Cost. Word of mouth does not require investment, but you will have to invest in creating a quality product and the impression that customers get from it. This is long and constant work, but as a result, it gives a powerful and long-lasting result. Types of word of mouth radio An important indicator of a powerful brand is an organic sundress. This is the case when the brand is so cool that its customers do not need additional incentives and recommend the company's products out of a sincere desire.
Increase in sales.74%of consumers say that word of mouth is a major factor in their purchase decisions. So a potential buyer is more likely to purchase a product on the recommendation of a friend than to spend time researching an unfamiliar brand. Persuasiveness. According Luxembourg Email List to research,88%people trust recommendations from people they know more than any other marketing channel. Unlike traditional advertising, which is often viewed with prejudice, word-of-mouth marketing is more trustworthy and therefore a more powerful promotional tool. targeting When people give advice to acquaintances, they are convinced of the usefulness and expediency of their advice. Therefore, a "sarafanka" is more likely to reach a potential customer than an ordinary advertisement. Native advertising.
The increase in the number of advertisements has led to the so-called "banner blindness". People stopped paying attention to ads. Recommendations, on the other hand, are interested in personal recommendations. Cost. Word of mouth does not require investment, but you will have to invest in creating a quality product and the impression that customers get from it. This is long and constant work, but as a result, it gives a powerful and long-lasting result. Types of word of mouth radio An important indicator of a powerful brand is an organic sundress. This is the case when the brand is so cool that its customers do not need additional incentives and recommend the company's products out of a sincere desire.